We believe the best ideas stem from unexpected intersections.
CONNECTING THE DOTS IS WHAT WE DO BEST.
We're a think-tank and special projects agency that works at the intersection of Technology and Culture. We're committed to doing the work we believe in - whether its for our partners or ourselves - and that means you won't find off-the-shelf services here.
A balance of exploration and action, our unique perspective helps us spot the possibilities, opportunities and contexts that others miss.
We never lose sight of the Red Thread.
We are a collective of artists, authors, and makers who have a proven record of accomplishment & impact.
Founded by sisters Riwa and Rahaf Harfoush, Red Thread is a globally distributed network of strategists, designers, anthropologists, researchers, photographers and producers who collaborate on exciting projects and exchange ideas.
Riwa was formerly Managing Director of Idea Couture's Middle East & North Africa business and prior to that, Head of Innovation Growth Strategy as well as the youngest member of the Leadership Team at Idea Couture globally. Rahaf is a New York Times best-selling author, and was formerly Associate Director of the Technology Pioneer Programme at the World Economic Forum.
70 Projects & Collaborations
600k Air Miles Travelled
20 Client Countries
Elements of a Great Digital Strategy (Sept 29, Tokyo, Japan)
Data-centric Marketing (SAS Madrid, Oct 7, Madrid, Spain)
Next Generation Luxury (Private Event, Sept 24, Paris, France)