How people are commenting on media, culture and politics.
Guttenberg's printing press revolutionized the share and spread of information and helped increase literacy and knowledge around the world. Today, the internet is helping shepherd a similar revolution where individuals are empowered to create and share their own content at an unprecedented scale. Thanks to digital media, users have the ability to shape social and political narratives like never before and these behaviours have become essential tp articipating in the world around us. In this course we deep-dive into game-changing instances where UGC has made an impact, the trends related to communities, technology and social behavior and key take aways regarding how this changes the way we think about engagement.