Rahaf is a Strategist, Digital Anthropologist, and Best-Selling AuthoR.

Her focus is on intersections between emerging technology, innovation, and digital culture and she teaches “Innovation & Emerging Business Models” at Sciences Po’s MBA program in Paris.

Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world. 

Rahaf is the co-author of New York Times Best Seller, “The Decoded Company: Know Your Talent Better Than You Know your Customers.”  She explores how Big Data is providing an unprecedented opportunity for organizations to improve their decision making, increase their performance and, most importantly, intentionally create happy and vibrant work cultures.

Her first book, “Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand,”chronicled her experiences as a member of Barack Obama’s digital media team during the 2008 Presidential elections and explored how social networking revolutionized political campaign strategy.

Rahaf is a Global Ambassador for the One/Thousand Network (a global community of 1,500 entrepreneurs under the age of 30), and sits on the Board of Directors of Taking it Global. She is on the Advisory Boards of companies like EnstituteU.com, OneLeap.to & SyriaDeeply.org.

She is a Young Global Shaper for the World Economic Forum, and was recognized by the Women's Forum for the Economy and Society as a Rising Talent. In 2014, Rahaf was also named as a “Canadian Arab to Watch,” by the Canadian Arab Institute.


Rahaf’s writing has been featured in Wired, The Globe and Mail, Fast Company, The Mark News, Techonomy and The Next Web. 

Rahaf has been speaking about New Media and Technology since 2006 and is currently exclusively represented by The Lavin Speaking Agency in North America and Speakers Associates in Europe.