We are a collective of artists, authors, and makers who have a proven record of accomplishment & impact.

Founded by sisters Riwa and Rahaf Harfoush, Red Thread is a globally distributed network of strategists, designers, anthropologists, researchers, photographers and producers who collaborate on exciting projects and exchange ideas.  

Riwa was formerly Managing Director of Idea Couture's Middle East & North Africa business and prior to that, Head of Innovation Growth Strategy as well as the youngest member of the Leadership Team at Idea Couture globally. Rahaf is a New York Times best-selling author, and was formerly Associate Director of the Technology Pioneer Programme at the World Economic Forum. 



120 Keynotes

70 Projects & Collaborations

600k Air Miles Travelled 

20 Client Countries


Upcoming events 


Elements of a Great Digital Strategy (Sept 29, Tokyo, Japan)

Data-centric Marketing (SAS Madrid, Oct 7, Madrid, Spain)


Next Generation Luxury (Private Event, Sept 24, Paris, France)